Sport Event Tourism in Bucharest. UEFA EURO 2020 Case Study

Mega sport events were among the very few types of still attracting tourists during 2020 COVID-19 pandemic and represented an exceptionally attractive tourism opportunity for Bucharest through matches scheduled UEFA championship. Motivated by novelty event which was organized first time in Romanian capital city motivated restrictive context imposed sanitary crisis, aim this study to analyze domestic tourist participation satisfaction with event. An extended survey focusing on autochthonous participants applied gather data then further computed using SPSS software crosstabulations associated statistical analysis adapted nominal ordinal variables. The main results emphasize a large football supporters who came specifically Most them expressed dissatisfaction souvenir, food drink products sold within stadium area but satisfied measures their costs. Supporters coming from rural areas opted VFR accommodations while retirees elderly preferred hotels. Occupation age variables determining accommodation preferences as well souvenir prices. These options may be valuable input future marketing strategies Romania. Lacking important urban attractions competing other mature European destinations, mega represent cities increase attractiveness maintain leisure travel even periods restrictions.